From the rose-tinted days of booming growth, to times of friction and turmoil. Aino Kivinen, Product Lead charts why so many digital-native companies fail to innovate and become stale between the five and ten-year mark.

Why do so many digital-native product companies run into problems between the five and ten-year mark, with their soaring growth starting to slow? We have heard the success stories of tech companies who rode the waves of the dot com boom in the 90s, only to witness their struggle to stay on top. Product companies that were once disruptors themselves are faced with similar challengers years later, as nimble newcomers enter their markets and deliver value to customers faster, cheaper, and better.

The classic example of this is Yahoo, the internet pioneer once worth $125 billion. There are many theories…


Director of Product & Strategy Stefan Brierley explains why spinning a good yarn is critical to effective product strategy.

“A good story should change the way you see the world,” Chuck Palahniuk, author of Fight Club, said.

For any leader, the ability to inspire others with a compelling vision of the future and communicate strategy is critical to success. This is particularly relevant for product leaders, who all need to build consensus and allies — and more often than not — act as a bridge across departments and disciplines. For whom, leading without authority is par for the course.

Leaning into the oldest form of human communication and framing product strategy through the lens of storytelling, telling ‘product stories’…


Richard Foster, Group Creative Director at Beyond explores how luxury brands embrace technology to offer new product categories and connect with future customers.

Luxury is about craftsmanship, quality and heritage. It’s about personality, identity and status. But more than anything, the luxury market is about creating the future and showing us all what’s to come. It leads, rather than follows.

The luxury market’s slow adoption of technology might seem surprising. Over the past years, we’ve seen the two industries beginning to merge, with tech companies trying out high fashion and luxury brands trying out high tech. …


In a sea of online marketplaces, Associate Experience Design Director Jade Fitzgerald looks at how brands are trying to persuade shoppers onto their home turf.

2020 brought a vast array of challenges. At the same time, it taught us how to adapt, survive and even flourish in the unknown. Retail and ecommerce are no different: with everybody locked in their homes for almost a year, where we shop, when we shop, how we shop and why we shop has changed. Consumers and the way we consume has changed, and brands have to do the same to remain relevant and useful.

Ecommerce is already split into several verticals, with the spectrum spanning from the hyper-personalised like Stitch Fix, whose stylists hand-select clothing tailored to your own…


CEO Nick Rappolt writes how in years to come, long after we’ve found ways to constrain the virus that has led us all to spend more time at home, we’ll reflect on 2020 as also heralding the Great Technological Leap. A time of digital acceleration where more changed in six months than had over the previous six years. A time when everyone, from children to the elderly, grew to expect services to be available online.

The majority of people in the UK — 54 per cent — believe their lifestyle and the way they access technology has changed forever. It’s a belief that is shared by the most forward-thinking companies.

Almost three quarters of people, 74 per cent, have used technology more since March, we found in our research into people’s attitudes towards shopping, working from home, connecting to loved ones and learning and training, working with research company Savanta. This number rises to 86 per cent of 18–24-year-olds and 83 per cent of 35–44-year-olds, according to the poll of 2,006 people. …


The University of Cambridge has announced that it will be holding lectures online until mid-2021 and in the face of Covid-19, online learning has become crucial for lecturers and students alike. As we face a remote winter, Beyond asked the experts to share their top five tips on creating an unrivalled digital learning environment.

Fostering interactive activities in lieu of in-person training

Just as in-person training can be boring, online learning can be interactive. People prefer in-person training because it’s more familiar, therefore more comfortable and it’s easier to focus when the physical environment limits distractions. However, anyone that’s sat through a two-hour lecture knows that “in-person” doesn’t necessarily mean interactive. Similarly, online training can be a lecture-style information dump or it can engage the learner in active mental processing. The key is to create interactions that directly support the learning objectives. These include practice exercises that mimic the real-world application or scenario-based…


What does sound look like? And how can you save the world by designing for its democratization? We sat down with Rainforest Connection for a San Francisco Design Week discussion about how we solved these challenges together.

For most of us, the closest we’ll come to the rainforest is that episode of Planet Earth we’ve had queued up on Netflix for the past year. You know the one.

When we finally hit play, we’ll sit transfixed by the images flashing before our eyes. It’s beautiful — but it’s also TV, and our mind’s fixation on the image means we often neglect another sense that’s vital to understanding this unique ecosystem.


Over the past two-and-a-half years, we have worked closely with the Grow with Google team to help millions of people across Europe, the Middle East and Africa (EMEA) learn new skills, find jobs, grow their careers and accelerate their businesses through online learning. The value of this work has been truly recognised this year, with the demand for Google’s training tripling during lockdown.

Last week the technology company pledged to help 10 million people and businesses in EMEA find jobs, digitise and grow over the next 18 months. Matt Brittin, President of Google EMEA Business & Operations said that the…


Kim Turley, Director of Technology & Innovation at Beyond shares tips on how all organisations can determine the proper eCommerce platform for their needs.

From direct-to-consumer startups through to enterprise B2B corporations, virtually all industry verticals have a need for eCommerce in some shape or form. In recent years delivery and logistics have become more democratised, allowing smaller companies to provide their own direct services. Meanwhile, customers are increasingly becoming more comfortable making large purchases online and using mobile payments systems to speed up their checkout.

Even before the recent pandemic, eCommerce has become a vital component of many business…


By Mariana Ciocca, Senior Strategist at Beyond

Surges of over 70% in internet traffic were reported by KPMG UK at the end of March. Verizon said total web traffic in the US was up by 22%. As lockdown redefines our interactions, the spotlight is on brands’ digital offerings. And while many brands are pivoting their products and services to online-only, it’s the changes made without sales in mind that stand out.

As far as we know, shifted lockdown behaviors have an expiry date-but that doesn’t mean brands should just wait it out. There are opportunities to make temporary changes to…

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