In a sea of online marketplaces, Associate Experience Design Director Jade Fitzgerald looks at how brands are trying to persuade shoppers onto their home turf. 2020 brought a vast array of challenges. At the same time, it taught us how to adapt, survive and even flourish in the unknown. Retail and ecommerce are no different: with everybody locked in their homes for almost a year, where we shop, when we shop, how we shop and…